With a wealth of experience across the consumer goods industry internationally, Danielle’s appointment to Head of Sustainability & Purpose will accelerate the organisation’s vision to become a leader in sustainability within the local industry, furthering the pursuit of a cleaner, healthier world and building on the FMCG company’s award-winning work in the community, particularly the globally renowned #FinishWaterWaste campaign first launched in 2019. 

Danielle joined Reckitt in 2018, managing several of their most strategic customers, most recently Woolworths. Before joining Reckitt, Ms Byrne spent the prior decade building her experience in the UK, where she worked within commercial roles for multiple CPG businesses including Unilever & Kraft Heinz.  

Commenting on her appointment, Ms Byrne believes her passion and solution-focus will enable her to drive the changes required to bring Sustainability to the forefront of the business’s operations.

“Australians are becoming increasingly climate aware following the devastating extreme weather events from recent years. Communities are looking for governments and organisations to lead the required change by innovating and improving access to more sustainable solutions,” Ms Byrne said. 

“Here in Australia, Reckitt has already taken meaningful action by supporting local communities and the environment through multiple brand purpose campaigns, but we recognise there is still much more to be done. We will expand our focus to drive more sustainable solutions through our product offering while simultaneously focusing on reducing our carbon and packaging footprints.”

Reckitt is addressing sustainability after establishing what matters most to its customers, consumers and communities.

In 2021, Reckitt made public its climate commitments, which include halving its carbon footprint and use of virgin plastic, reducing its chemical footprint by 65% and moving to 100% renewable energy by 2030.

Alongside driving Reckitt’s environmental sustainability agenda, Ms Byrne is also focused internally on supporting the organisation in delivering its target to reach gender balance across all levels of management by 2030 through the launch earlier this year of Women@Reckitt.

Women@Reckitt is an Employee Resource Group focused on shining a light on the everyday experiences of women in the workplace by creating a network of support and education to drive positive change.   

Reckitt Hygiene ANZ Regional Director Oliver Tatlow says Danielle is already playing a critical role in helping Reckitt bring to life its sustainability strategy.

“We are a company focused on performance, but we’re also focused on people and purpose. Through our brand purpose campaigns, run in tandem with our charity partners, we have made a positive and lasting impact on multiple communities around Australia and our local environment,” Mr Tatlow said. 

“However, we recognise that there is more to be done, which is why we’ve appointed Danielle Byrne to this newly created role. Danielle brings great energy, drive and focus to the areas where we can make the biggest impact, and her appointment reinforces Reckitt’s commitment to work towards a more socially conscious & environmentally sustainable future.” 

The team behind Reckitt’s hygiene portfolio have successfully executed award-winning purpose-led campaigns such as #FinishWaterWaste, which supported regional communities across Australia suffering from devastating drought by delivering millions of litres of water to those in need, in partnership with Rural Aid, and also #MakeTextileWasteVanish, which leveraged a strategic partnership with leading textile waste recovery and recycling organisation, Upparel, to educate Australians on how they can reduce clothing waste by keeping their garments in their wardrobes for longer. 

Danielle started in her position in June 2022 and is based in Sydney, Australia.

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Throughout the Covid-19 pandemic, RB and Woolworths have proven themselves to be key supporters of Meals on Wheels.

The support is continuing with the donation of 50,000 Hygiene Packs^ to the not-for-profit organisation.

Packs will include a variety of Glen 20 and Pine O Cleen products, including Glen 20 Surface Spray Disinfectant which is proven to kill the Covid-19 virus on hard surfaces*.

“The roll-out of the Covid-19 vaccine may be underway but hygiene at home continues to be incredibly important, especially for vulnerable Australians,” President of Meals on Wheels Australia, Sharyn Broer says.

“These Hygiene Packs from RB and Woolworths will go a long way in helping to ensure our customers around the country can maintain a clean and healthy home, and we are incredibly grateful for the support.”

Marketing Director at RB Hygiene ANZ, Saurabh Jain adds: “As the fight against Covid-19 goes on, we are proud to be continuing our support of Meals on Wheels.

“We greatly admire their commitment to helping vulnerable, older Australians and are in awe of their ability to uphold the high standard of support they provide their customers, even in the midst of global pandemic.”

Partnership packed with benefits

Woolworths Merchandise Manager, Household and Pet, John Loaders says, “Building on the strong partnership Woolworths has with Meals on Wheels, the opportunity with RB will take our commitment to customer safety one step further, particularly for more elderly, vulnerable and isolated Australians.”

Distribution of the Hygiene Packs will commence from late April with Woolworths and Meals on Wheels working to enable its volunteers to access the packs for their customers locally via pre-loaded Everyday Rewards cards.

*Always read the label. Use only as directed. 

^Purchases of Glen 20 and Pine O Cleen during 24 March to 4 May. Donations begin late April/May. 

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A new study published in The American Journal of Infection Control, evaluating the virucidal efficacy of personal care and surface cleaning and disinfection products against COVID-19 has confirmed that the active ingredients in many leading hygiene products, including Glen 20, are great than 99.9% effective against the virus.

“As we continue to grapple with the global COVID-19 pandemic, infection prevention and control is absolutely critical, says Marketing Directory in Australian and New Zealand at Reckitt Benckiser (RB) Hygiene, Saurabh Jain.

“The outcomes of this study, being founded in scientific evidence, are a positive development in efforts to curb the spread of the virus and our hope is that these findings will be useful to the community of dedicated health and hygiene professionals that are working tirelessly to contain its foothold on society.”

With Glen 20 being a staple disinfectant in many Australian households, Mr Jain adds that RB “is committed to helping protect Australians” against germs viruses such as COVID-19.

“Our vision is to provide Australians with effective, high quality products to help prevent the spread of germs and viruses – these results speak very strongly to this unwavering commitment.”

The laboratory tests examined active ingredients1 in well-known and widely used products, including products from the Lysol family of brands that form part of the RB global hygiene portfolio.

In Australia, this includes Glen 20 Surface Spray Disinfectant, which is listed on the Australian Register of Therapeutic Goods (ARTG) for effective use against the COVID-19 virus.

The study forms part of a wider commitment by RB, a global leader in health and hygiene, to contribute to scientific knowledge around hygiene and the COVID-19 virus and to ensure that all of its communication with stakeholders is evidence-based.

For more information, visit: ajicjournal.org/article/S0196-6553(20)30313-8/pdf

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SAURABH JAIN TO BUILD RB HYGIENE BRANDS AS ANZ MARKETING DIRECTOR

Reckitt Benckiser (RB) today confirms the appointment of Saurabh Jain as the company’s Marketing Director in Australia and New Zealand, to oversee its consumer hygiene portfolio.

Saurabh joins from within the company, previously leading strategic and creative marketing activity for RB’s disinfection portfolio. Boasting more than 14 years of blue-chip experience, Saurabh has enjoyed five years at RB and before that held roles at other major FMCG and retail companies such as ITC Limited and Amazon. Passionate about bringing brands to life, his marketing experience spans personal care, surface care, food and fashion.

Speaking about his new appointment, Saurabh Jain said: “I am thrilled to join RB Hygiene in Australia and New Zealand, bringing my learnings and insights from wider markets to the team.

“Our RB Hygiene brands continue to lead the way in innovation, and our partnerships and initiatives all ladder up to our vision for creating a cleaner world. I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses.”

In his new role, Saurabh will be responsible for building RB Hygiene brands, which are aimed at eliminating dirt, germs, pests and odours. These brands, well-known amongst consumers in Australia and New Zealand, include: Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish, and Air Wick.

Jérôme Lemaire, General Manager, RB Hygiene ANZ, said: “We are delighted to welcome Saurabh into the RB Hygiene family. He has a wealth of experience and is highly skilled in driving meaningful marketing initiatives and programs.

“Consumers are demanding that brands ‘do more’ and at RB Hygiene, we believe we have a responsibility to affect change that delivers wider benefits to society and the environment. Each of our brands are purpose-led, seeking to drive lasting community support and impact. These brand purposes drive everything we do – from the innovation and sustainability of our products to who we partner with. Saurabh will provide strong leadership for our talented marketing team as we strive to create a cleaner world.”

Saurabh Jain replaces Arnaud Sudre, who after two years as RB Hygiene’s ANZ Marketing Director is assuming a new role within the global RB business.

Saurabh commenced in his new role from 1 May 2020 and is currently operating from India. Once COVID- 19 travel bans are lifted, he will relocate to Sydney, Australia.

Text by: Dec PR

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