The Australian Federal Court has found AFT was justified in making a series of claims in relation to the efficacy of its Maxigesic pain relief tablets in comparison to Ibuprofen alone or paracetamol alone.

Reckitt Benckiser has until 4 January 2022 to file an application for special leave to appeal to the High Court should it so chose.

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In a plan to ensure that staff, fans and the community are protected, Dettol and Cricket Australia are implementing new hygiene measures.

Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as the Men’s Support Team, along with a partnership with the World Cup-winning Women’s International team, for the next four years.

“We feel exceptionally fortunate and proud to be partnering with Reckitt Benckiser,” says Cricket Australia Interim CEO, Nick Hockley.

“Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer.”

Having heard about Cricket Australia’s plans to test disinfectant on cricket balls, Dettol offered to lend their expertise to test and validate different hypotheses on germ transfer throughout the game in order to help protect players and staff.

Dettol will additionally provide product to players, staff and suppliers offering trusted germ protection through the season.

Regional Director for RB Health ANZ, Dave Rankine says, “Our partnership with Cricket Australia will help embed important hygiene habits into the lives [of] all Australians as we enter the new normal.

“At Dettol, we are dedicated to protecting the moments that matter most to Australians, having done so for over 80 years.”

Dettol’s partnership with Cricket Australia will educate the cricket community on the important role we all play in helping to stop the spread of germs, so players, spectators and families can feel assured and more confident as they return to community sport.

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RB Health ANZ General Manager  Glenn Cochran says: “Hygiene and hand washing has never been more important than it is now, and Dettol is dedicated to supporting all Australians in the protection of their families into tomorrow, as we have done over the last 80 years.”

The new television commercial was created in-house by the consumer healthcare company’s new internal creative team, RB Studio.

The creative highlights the tough journey Australians have been on since the beginning of the pandemic, from moments of isolation through to families and friends reconnecting.

“With restrictions easing across most of the country, it’s important that Australians do not become complacent with their hand washing and hygiene behaviours.

“It’s critical that we continue to work together as a nation, because nothing is more important than protecting those you love, which is why we hope our new television commercial acts as a powerful reminder of the role we all must play in protecting one another and in doing so, protecting tomorrow,” Mr Cochran says.

The campaign launch follows a number of partnerships that the brand has executed throughout the recent pandemic including support for Meals on Wheels, Pharmacists’ Support Service Donation and Uber Australia Partnership.

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A new study published in The American Journal of Infection Control, evaluating the virucidal efficacy of personal care and surface cleaning and disinfection products against COVID-19 has confirmed that the active ingredients in many leading hygiene products, including Glen 20, are great than 99.9% effective against the virus.

“As we continue to grapple with the global COVID-19 pandemic, infection prevention and control is absolutely critical, says Marketing Directory in Australian and New Zealand at Reckitt Benckiser (RB) Hygiene, Saurabh Jain.

“The outcomes of this study, being founded in scientific evidence, are a positive development in efforts to curb the spread of the virus and our hope is that these findings will be useful to the community of dedicated health and hygiene professionals that are working tirelessly to contain its foothold on society.”

With Glen 20 being a staple disinfectant in many Australian households, Mr Jain adds that RB “is committed to helping protect Australians” against germs viruses such as COVID-19.

“Our vision is to provide Australians with effective, high quality products to help prevent the spread of germs and viruses – these results speak very strongly to this unwavering commitment.”

The laboratory tests examined active ingredients1 in well-known and widely used products, including products from the Lysol family of brands that form part of the RB global hygiene portfolio.

In Australia, this includes Glen 20 Surface Spray Disinfectant, which is listed on the Australian Register of Therapeutic Goods (ARTG) for effective use against the COVID-19 virus.

The study forms part of a wider commitment by RB, a global leader in health and hygiene, to contribute to scientific knowledge around hygiene and the COVID-19 virus and to ensure that all of its communication with stakeholders is evidence-based.

For more information, visit: ajicjournal.org/article/S0196-6553(20)30313-8/pdf

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SAURABH JAIN TO BUILD RB HYGIENE BRANDS AS ANZ MARKETING DIRECTOR

Reckitt Benckiser (RB) today confirms the appointment of Saurabh Jain as the company’s Marketing Director in Australia and New Zealand, to oversee its consumer hygiene portfolio.

Saurabh joins from within the company, previously leading strategic and creative marketing activity for RB’s disinfection portfolio. Boasting more than 14 years of blue-chip experience, Saurabh has enjoyed five years at RB and before that held roles at other major FMCG and retail companies such as ITC Limited and Amazon. Passionate about bringing brands to life, his marketing experience spans personal care, surface care, food and fashion.

Speaking about his new appointment, Saurabh Jain said: “I am thrilled to join RB Hygiene in Australia and New Zealand, bringing my learnings and insights from wider markets to the team.

“Our RB Hygiene brands continue to lead the way in innovation, and our partnerships and initiatives all ladder up to our vision for creating a cleaner world. I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses.”

In his new role, Saurabh will be responsible for building RB Hygiene brands, which are aimed at eliminating dirt, germs, pests and odours. These brands, well-known amongst consumers in Australia and New Zealand, include: Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish, and Air Wick.

Jérôme Lemaire, General Manager, RB Hygiene ANZ, said: “We are delighted to welcome Saurabh into the RB Hygiene family. He has a wealth of experience and is highly skilled in driving meaningful marketing initiatives and programs.

“Consumers are demanding that brands ‘do more’ and at RB Hygiene, we believe we have a responsibility to affect change that delivers wider benefits to society and the environment. Each of our brands are purpose-led, seeking to drive lasting community support and impact. These brand purposes drive everything we do – from the innovation and sustainability of our products to who we partner with. Saurabh will provide strong leadership for our talented marketing team as we strive to create a cleaner world.”

Saurabh Jain replaces Arnaud Sudre, who after two years as RB Hygiene’s ANZ Marketing Director is assuming a new role within the global RB business.

Saurabh commenced in his new role from 1 May 2020 and is currently operating from India. Once COVID- 19 travel bans are lifted, he will relocate to Sydney, Australia.

Text by: Dec PR

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The new partnership that was announced today 9 June, 2020 provides Uber with access to hygiene kits, to help create a cleaner, healthier world. This additional investment from Uber is another initiative to help ensure that drivers who use the Uber app can equip their vehicles with hand sanitisers and disinfectants at no cost.

These free kits make up part of Uber’s $50 million global commitment to help provide equipment for clean and hygienic rides. This makes Uber the only rideshare platform in Australia to help make disinfectants and sanitisers available for every trip.

Delivery partners who use the Uber Eats app will be offered kits made up of Dettol Disinfectant Wipes and Dettol Instant Hand Sanitiser, or be able to seek reimbursement for sanitisers, meaning Australians can order a ride or food request delivery with confidence.

“As cities begin to re-open and people turn to Uber to get around, we want to help people move with confidence,” explains Uber Australia General Manager, Dom Taylor.

“We’re thrilled to work with RB to ensure our partners have access to the sanitising products they need, at no cost to them.

“This initiative comes at no extra cost for riders or driver partners.”

RB Health AUS Marketing Director, Henry Turgoose says, “As government travel restrictions begin to ease, many Australians are assessing their transport options, considering hygiene practices while on the move.

“The Uber app plays an important role in helping get many of us from A to B, and we’re thrilled to help provide germ protection to both driver partners and rides who use the Uber app both now and beyond the restrictions.”

The kits will include:  

Dettol Instant Hand Sanitiser, which helps kill 99.9% of germs, without water. The rinse free, non-sticky formula is a practical solution for people needing protection on the go and on their commute. Additionally, Dettol Disinfectant Wipes kill 99.9% of bacteria on hard, non-porous surfaces, and will help protect driver partners and riders by preventing the spread of germs.

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The legal action was instigated by Reckitt Benckiser (RB), makers of Nuromol and following the Federal Court’s decision, a spokesperson for RB said: “Nuromol welcomes the decision by the Federal Court, which upholds the community’s expectation of the communication of fair, accurate and balanced information about over-the-counter medicines in Australia”.

The decision by the Federal Court confirms that the claims made by the makers of Maxigesic of superiority over any other paracetamol/ibuprofen combination including paracetamol or ibuprofen were not backed by reliable scientific evidence.

Claims made by the makers of Maxigesic that were found to be false and misleading included:

• Maxigesic provides stronger and more effective relief from all pain than Nuromol or any other paracetamol/ibuprofen combination.
• Maxigesic provides stronger and more effective relief from pain than OTC doses of either ibuprofen or paracetamol alone.

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