“I can already see that the Reckitt Hygiene team in ANZ has big ambitions to continue creating products and campaigns that address everyday challenges or help solve issues that impact our communities,” Ms Paoli said, speaking about the opportunity to join the high-performing team. 

“I am impressed by the impact achieved to date via local activation including the Glen 20 partnership with Meals on Wheel donating 50,000 hygiene kits to vulnerable Australians.”

Speaking about opportunities for the Hygiene industry in Australia and New Zealand, Ms Paoli says embracing the challenge to keep up with our ever-evolving digital landscape is at the forefront of her strategy for 2023.

“I’m looking forward to working with the team to strengthen Reckitt’s digital capabilities, finding effective strategies to leverage the channels where our consumers are spending most of their time, to create a meaningful conversation with our brands,” she said.

‘Thrilled to have Florence join the leadership team’

Reckitt Hygiene ANZ Regional Director, Oliver Tatlow, says Ms Paoli has already carried her trademark considered approach to the marketing team, leveraging her performance coaching experience to enable those around her to be the best version of themselves.

“We are thrilled to have Florence join our leadership team, and are excited to see her take our team from strength to strength,” Mr Tatlow said. 

“Not only has Florence brought her global expertise to this role, but also a genuine dedication to supporting the culture of people and purpose-led performance, which we’re so proud of here at Reckitt.

“We have big ambitions across the Hygiene portfolio and Florence has the focus and commitment required to lead us into next year as we strive to create a cleaner, healthier world for our consumers.”

A passion for building purpose-led brands

Ms Paoli replaces Saurabh Jain, who after two years as Reckitt Hygiene’s ANZ Marketing Director has returned to his native India to continue his career with Reckitt as Regional Marketing Director & SPOC, South Asia.

Ms Paoli commenced working with the ANZ team in March 2022, adding to her already decade-long career at Reckitt, across both its Hygiene and Health business units in various global and local roles.

Most recently she was Global Brand Marketing Manager for Harpic, leading the sanitation innovation globally.

Through her tenure at Reckitt, she has developed a genuine passion for building purpose-led brands that have positive impacts on societal issues.

Her immediate immersion into Reckitt Hygiene’s local efforts of brands like Finish, Glen20 and Air Wick, has provided her with an exciting first few months in the role.

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Throughout the Covid-19 pandemic, RB and Woolworths have proven themselves to be key supporters of Meals on Wheels.

The support is continuing with the donation of 50,000 Hygiene Packs^ to the not-for-profit organisation.

Packs will include a variety of Glen 20 and Pine O Cleen products, including Glen 20 Surface Spray Disinfectant which is proven to kill the Covid-19 virus on hard surfaces*.

“The roll-out of the Covid-19 vaccine may be underway but hygiene at home continues to be incredibly important, especially for vulnerable Australians,” President of Meals on Wheels Australia, Sharyn Broer says.

“These Hygiene Packs from RB and Woolworths will go a long way in helping to ensure our customers around the country can maintain a clean and healthy home, and we are incredibly grateful for the support.”

Marketing Director at RB Hygiene ANZ, Saurabh Jain adds: “As the fight against Covid-19 goes on, we are proud to be continuing our support of Meals on Wheels.

“We greatly admire their commitment to helping vulnerable, older Australians and are in awe of their ability to uphold the high standard of support they provide their customers, even in the midst of global pandemic.”

Partnership packed with benefits

Woolworths Merchandise Manager, Household and Pet, John Loaders says, “Building on the strong partnership Woolworths has with Meals on Wheels, the opportunity with RB will take our commitment to customer safety one step further, particularly for more elderly, vulnerable and isolated Australians.”

Distribution of the Hygiene Packs will commence from late April with Woolworths and Meals on Wheels working to enable its volunteers to access the packs for their customers locally via pre-loaded Everyday Rewards cards.

*Always read the label. Use only as directed. 

^Purchases of Glen 20 and Pine O Cleen during 24 March to 4 May. Donations begin late April/May. 

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A new study published in The American Journal of Infection Control, evaluating the virucidal efficacy of personal care and surface cleaning and disinfection products against COVID-19 has confirmed that the active ingredients in many leading hygiene products, including Glen 20, are great than 99.9% effective against the virus.

“As we continue to grapple with the global COVID-19 pandemic, infection prevention and control is absolutely critical, says Marketing Directory in Australian and New Zealand at Reckitt Benckiser (RB) Hygiene, Saurabh Jain.

“The outcomes of this study, being founded in scientific evidence, are a positive development in efforts to curb the spread of the virus and our hope is that these findings will be useful to the community of dedicated health and hygiene professionals that are working tirelessly to contain its foothold on society.”

With Glen 20 being a staple disinfectant in many Australian households, Mr Jain adds that RB “is committed to helping protect Australians” against germs viruses such as COVID-19.

“Our vision is to provide Australians with effective, high quality products to help prevent the spread of germs and viruses – these results speak very strongly to this unwavering commitment.”

The laboratory tests examined active ingredients1 in well-known and widely used products, including products from the Lysol family of brands that form part of the RB global hygiene portfolio.

In Australia, this includes Glen 20 Surface Spray Disinfectant, which is listed on the Australian Register of Therapeutic Goods (ARTG) for effective use against the COVID-19 virus.

The study forms part of a wider commitment by RB, a global leader in health and hygiene, to contribute to scientific knowledge around hygiene and the COVID-19 virus and to ensure that all of its communication with stakeholders is evidence-based.

For more information, visit: ajicjournal.org/article/S0196-6553(20)30313-8/pdf

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SAURABH JAIN TO BUILD RB HYGIENE BRANDS AS ANZ MARKETING DIRECTOR

Reckitt Benckiser (RB) today confirms the appointment of Saurabh Jain as the company’s Marketing Director in Australia and New Zealand, to oversee its consumer hygiene portfolio.

Saurabh joins from within the company, previously leading strategic and creative marketing activity for RB’s disinfection portfolio. Boasting more than 14 years of blue-chip experience, Saurabh has enjoyed five years at RB and before that held roles at other major FMCG and retail companies such as ITC Limited and Amazon. Passionate about bringing brands to life, his marketing experience spans personal care, surface care, food and fashion.

Speaking about his new appointment, Saurabh Jain said: “I am thrilled to join RB Hygiene in Australia and New Zealand, bringing my learnings and insights from wider markets to the team.

“Our RB Hygiene brands continue to lead the way in innovation, and our partnerships and initiatives all ladder up to our vision for creating a cleaner world. I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses.”

In his new role, Saurabh will be responsible for building RB Hygiene brands, which are aimed at eliminating dirt, germs, pests and odours. These brands, well-known amongst consumers in Australia and New Zealand, include: Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish, and Air Wick.

Jérôme Lemaire, General Manager, RB Hygiene ANZ, said: “We are delighted to welcome Saurabh into the RB Hygiene family. He has a wealth of experience and is highly skilled in driving meaningful marketing initiatives and programs.

“Consumers are demanding that brands ‘do more’ and at RB Hygiene, we believe we have a responsibility to affect change that delivers wider benefits to society and the environment. Each of our brands are purpose-led, seeking to drive lasting community support and impact. These brand purposes drive everything we do – from the innovation and sustainability of our products to who we partner with. Saurabh will provide strong leadership for our talented marketing team as we strive to create a cleaner world.”

Saurabh Jain replaces Arnaud Sudre, who after two years as RB Hygiene’s ANZ Marketing Director is assuming a new role within the global RB business.

Saurabh commenced in his new role from 1 May 2020 and is currently operating from India. Once COVID- 19 travel bans are lifted, he will relocate to Sydney, Australia.

Text by: Dec PR

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